Unbounce Software Review | Pricing Features & Ratings | PMWorld 360 Magazine
Unbounce Review | AI-Powered Landing Pages & CRO Platform | PMWorld360
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AI-Powered Landing Pages & CRO Platform

★★★★★ 4.7 Editor’s Score • Landing pages, pop-ups & sticky bars • Smart Traffic & A/B testing

Build high-converting landing pages fast, then optimize with AI. Unbounce combines Smart Traffic, A/B testing, pop-ups, and sticky bars to turn more visitors into customers — without developers.

AI Smart Traffic A/B Testing Pop-ups & Sticky Bars Form Builder & Lead Gen
🏆 Editor’s Choice • Built for marketers • Faster time-to-live

Top Landing Page & CRO Platform Picks

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Unbounce★★★★½ 4.7
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ActiveCampaign★★★★½ 4.8
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Deep workflows, segmentation, and built-in sales CRM.

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GetResponse★★★★½ 4.7
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Pipedrive★★★★ 4.5
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Salesforce MC★★★★½ 4.7
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Enterprise-grade journeys, segmentation & analytics.

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Why Teams Choose Unbounce

  • Build landing pages fast — no developers required
  • AI Smart Traffic routes each visitor to the best-performing variant
  • A/B testing, pop-ups, sticky bars & dynamic text replacement
  • Form builder, lead capture, and native/ Zapier integrations

Estimate Your CRO Lift & ROI

Compare Landing Page & CRO Software

Still evaluating? See how Unbounce stacks up against HubSpot, ActiveCampaign, GetResponse, Pipedrive and Salesforce on Software Advice (a Gartner Company).

Compare CRO Tools →

Key Features & Ratings

  • ✅ Drag-and-drop landing page builder & templates
  • ✅ AI Smart Traffic & A/B testing for continuous gains
  • ✅ Pop-ups, sticky bars & dynamic text replacement
  • ✅ Lead forms, validation & conversion attribution
  • ✅ Integrations for CRM, email & analytics
Ease of Use⭐⭐⭐⭐ (4.6/5)
Optimization Tools⭐⭐⭐⭐⭐ (4.8/5)
Integrations⭐⭐⭐⭐ (4.6/5)
Value for Money⭐⭐⭐⭐ (4.6/5)

Unbounce Pricing & Plans

Plans vary by conversions, traffic, and features (Smart Traffic, A/B tests, pop-ups/sticky bars).

  • Launch/Grow: Core landing pages, forms & pop-ups
  • Optimize: Smart Traffic, more A/B tests & advanced features
  • Accelerate/Concierge: High traffic & service-level needs

Unbounce vs Alternatives

PlatformBest ForAction
Unbounce Landing pages + CRO + AI optimization Start Free Trial
HubSpot Inbound marketing + CRM + automation Visit Vendor
ActiveCampaign CRM + advanced automation workflows Visit Vendor
GetResponse Funnels + email + webinar journeys Visit Vendor
Pipedrive Sales CRM with strong lead capture tools Visit Vendor
Salesforce Marketing Cloud Enterprise-grade segmentation and analytics Visit Vendor

Frequently Asked Questions

What is Unbounce used for?

Unbounce is a landing page and CRO platform that helps marketers build pages, run experiments, and increase conversions using AI Smart Traffic, A/B testing, pop-ups, and sticky bars.

Is Unbounce good for increasing conversions?

Yes. Smart Traffic and A/B tests help route visitors to better-performing variants and systematically lift conversion rates.

Does Unbounce integrate with my tools?

Yes. Unbounce integrates with major CRMs, marketing automation tools, analytics platforms, and also supports Zapier.

Can I use Unbounce without a developer?

Yes. The drag-and-drop builder, templates, and sections help non-technical teams launch pages quickly.

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