ActiveCampaign Software Review | Pricing Features & Ratings | PMWorld 360 Magazine
ActiveCampaign Review | AI-Powered CRM + Marketing Automation | PMWorld360
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AI-Powered CRM & Marketing Automation

★★★★★ 4.8 Editor’s Score • Email, CRM, journeys, and AI-powered automations

Automate customer journeys, emails, and sales follow-ups with AI-driven workflows. ActiveCampaign unifies marketing and CRM to help teams convert faster and retain more customers.

AI Automation CRM & Deals Segmentation Lead Scoring
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🏆 Editor’s Choice • 900+ Integrations • Built for SMB & Mid-Market Growth

Top CRM & Marketing Automation Picks

🏆 Editor’s Pick
ActiveCampaign★★★★½ 4.8
CRM + Automation

AI automation and built-in CRM for conversion-driven teams.

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HubSpot★★★★★ 4.9
Inbound Platform

All-in-one CRM, marketing, and content tools for growth.

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GetResponse★★★★½ 4.7
Funnels + Email

Automation, funnels, and analytics for SMB marketers.

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Pipedrive★★★★ 4.5
Sales CRM

Pipeline-first CRM with light automation and AI assists.

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Salesforce Marketing Cloud★★★★½ 4.7
Enterprise CX Suite

Advanced journeys, analytics, and enterprise scalability.

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Unbounce★★★★½ 4.7
CRO + Landing Pages

High-converting landing pages with AI copy & testing.

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Why Teams Choose ActiveCampaign

  • Unified marketing + CRM automation for faster follow-ups
  • AI send-time, predictive content, and lead scoring
  • Segmentation and dynamic content for personalization
  • 900+ integrations: Shopify, WordPress, Zapier, Meta Ads, more
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Estimate Your Automation ROI

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Compare CRM & Automation Software

Still evaluating? See how ActiveCampaign stacks up against HubSpot, GetResponse, Pipedrive, Salesforce, and Unbounce on Software Advice.

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Key Features & Ratings

  • ✅ AI automation (send-time, predictive content) & lead scoring
  • ✅ CRM pipelines, tasks, and automated follow-ups
  • ✅ Email, SMS, forms, and landing pages
  • ✅ Advanced segmentation & dynamic personalization
  • ✅ Reporting and performance dashboards
Ease of Use⭐⭐⭐⭐ (4.6/5)
Automation Depth⭐⭐⭐⭐⭐ (4.8/5)
CRM Capabilities⭐⭐⭐⭐ (4.6/5)
Value for Money⭐⭐⭐⭐½ (4.7/5)

ActiveCampaign Pricing & Plans

Plans vary by features (CRM, journeys, AI) and contact tiers. Start free, upgrade as you scale.

  • Lite: Email + basic automation
  • Plus: CRM, lead scoring, landing pages
  • Professional: Predictive AI & advanced automations
  • Enterprise: Custom reporting, SSO, security
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ActiveCampaign vs Alternatives

PlatformBest ForAction
ActiveCampaign CRM + automation for conversion-driven teams Start Free Trial
HubSpot All-in-one inbound CRM & marketing Visit Vendor
GetResponse Funnels + email automation for SMBs Visit Vendor
Pipedrive Pipeline-focused CRM with light automation Visit Vendor
Salesforce Marketing Cloud Enterprise CX suite & advanced analytics Visit Vendor
Unbounce Landing pages + CRO + AI copy Visit Vendor

Frequently Asked Questions

Is ActiveCampaign suitable for small businesses?

Yes — Lite and Plus plans deliver powerful automation and built-in CRM at SMB-friendly pricing.

Does ActiveCampaign include a CRM?

Yes — pipelines, tasks, and automations are built in so marketing and sales stay aligned.

What integrations are supported?

Over 900 apps including Shopify, WordPress, Zapier, Meta Ads, WooCommerce, Stripe, and more.

Is there a free trial?

Yes — start free with no credit card and upgrade when ready.

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