Best Marketing Automation Software in 2025
Marketing leaders need reliable automation for lifecycle campaigns, lead scoring, and multi-channel orchestration. The right platform simplifies data flows between CRM and email, scales landing page testing, and turns prospects into pipeline. We compare HubSpot, GetResponse, ActiveCampaign, Pipedrive, Unbounce, and Salesforce.
Our Top Pick for Most Teams
HubSpot unifies marketing automation, CRM, and content tools. It’s a balanced choice for growing teams that want robust email automation, lead scoring, landing pages, and analytics in one stack.
Best Marketing Automation Software by Team Type
At-a-Glance Comparison
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Proceed to Vendor Alignment Guide →FAQs
Which platform is best for most marketing teams?
HubSpot balances automation depth with an integrated CRM and content tools, making it a strong all-around choice.
Which is best for email-heavy workflows?
GetResponse and ActiveCampaign include advanced email builders, autoresponders, and journey mapping.
Do these platforms support landing page testing?
Unbounce focuses on high-converting landing pages and testing; HubSpot and ActiveCampaign include page tools.
What about enterprise CRM integration?
Salesforce is the enterprise CRM leader; HubSpot and ActiveCampaign integrate well with Salesforce and other CRMs.