Why Teams Choose HubSpot
- AI-assisted content, send-time optimization, and personalization
- Powerful automation builder with branching and goals
- Native CRM for sales alignment, lead scoring, and handoff
- Attribution, dashboards, and revenue reporting
AI-Powered Inbound Marketing with CRM, Automation & Analytics
Attract, engage, and convert with HubSpot’s unified inbound platform. Build journeys with smart automation, create content faster with AI, and connect everything to a powerful CRM and multi-touch attribution.
AI Content & Personalization
Automation Workflows
Native CRM Connectivity
Attribution & Dashboards
🏆 Editor’s Choice • Inbound + CRM + AI • Built to scale from startup to enterprise
Top Marketing Automation & CRM Picks
🏆 Editor’s Pick
HubSpot★★★★★ 4.8
AI Inbound Platform
All-in-one marketing with CRM, workflows, AI content & attribution.
Visit VendorDeep workflows, segmentation, and built-in sales CRM.
Visit VendorFunnels, automation, and AI subject lines for SMB growth.
Visit VendorEnterprise-grade journeys, data cloud, and Einstein AI.
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Estimate Your Marketing Automation ROI
Compare Marketing Platforms Side-by-Side
Still evaluating? See how HubSpot stacks up against ActiveCampaign, GetResponse, Pipedrive, Salesforce MC, and Unbounce on Software Advice (a Gartner company).
Compare Marketing Software →Key Features & Ratings
- ✅ AI content assistant, send-time optimization, and personalization
- ✅ Automation workflows with branching, goals, and triggers
- ✅ Native CRM with lead scoring, deals, and sales handoff
- ✅ CMS & SEO tools, forms, landing pages, and chat
- ✅ Reporting, dashboards, and multi-touch attribution
- ✅ App marketplace & integrations
| Ease of Use | ⭐⭐⭐⭐⭐ (4.8/5) |
| Automation Depth | ⭐⭐⭐⭐⭐ (4.8/5) |
| Integrations | ⭐⭐⭐⭐½ (4.7/5) |
| Value for Money | ⭐⭐⭐⭐½ (4.7/5) |
HubSpot Pricing & Plans
Pricing varies by hubs (Marketing, Sales, Service), contacts, and feature tiers. Start free and upgrade as you scale.
- Free Tools: Forms, email, landing pages, CRM, and basic automation.
- Starter: Core automation & reporting for growing teams.
- Professional: Advanced automation, personalization, and ABM.
- Enterprise: Custom objects, permissions, sandboxes, and advanced security.
Unbounce vs Alternatives
| Platform | Best For | Action |
|---|---|---|
| Unbounce | Landing pages + CRO + AI optimization | Start Free Trial |
| HubSpot | Inbound marketing + CRM + automation | Visit Vendor |
| ActiveCampaign | CRM + advanced automation workflows | Visit Vendor |
| GetResponse | Funnels + email + webinar journeys | Visit Vendor |
| Pipedrive | Sales CRM with high-converting forms | Visit Vendor |
| Salesforce Marketing Cloud | Enterprise-grade journeys + analytics | Visit Vendor |
Frequently Asked Questions
What is HubSpot used for?
HubSpot is an AI-powered inbound platform that unifies marketing, CRM, automation, and analytics to drive growth.
Does HubSpot include a CRM?
Yes. HubSpot’s native CRM powers sales handoff, lead scoring, and pipeline visibility.
Is HubSpot good for automation?
Yes. Visual workflows support branching logic, triggers, and goals for end-to-end journeys.
How does pricing work?
Start free; paid tiers scale by features and contacts across hubs (Marketing, Sales, Service).
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