Best CRM Software in 2025
Sales and marketing leaders need a CRM that centralizes contacts, automates follow-ups, streamlines pipelines, and provides clean reporting. Below we compare HubSpot, ActiveCampaign, Pipedrive, Close CRM, GetResponse, and Salesforce — including quick picks, 3×2 at-a-glance cards, and a side-by-side comparison modal you can export to CSV.
Our Top Pick for Most Teams
HubSpot CRM combines contact management, deal pipelines, marketing automation, and reporting with an extensive integrations marketplace — ideal for scaling go-to-market teams.
Best CRM by Use Case
Sales Automations & Journeys
Email sequencing, lead scoring, and multi-step automations.
ActiveCampaign →At-a-Glance Comparison
Ready to move forward with the best-fit CRM for your GTM team?
Proceed to Vendor Alignment Guide →FAQs
Which CRM is best for startups and small teams?
Pipedrive offers simple pipelines and fast onboarding; HubSpot provides a generous free tier to scale.
Which CRM has the strongest marketing automation?
HubSpot and ActiveCampaign lead with robust journey builders and integrated email tools.
What if we need calling and inside-sales features?
Close CRM includes native calling, sequences, and power dialer features.
Which CRM is best for complex enterprise requirements?
Salesforce supports advanced customization, security, and global deployments.
Stay Ahead of CRM Changes
CRM platforms evolve quickly — features, pricing, and automation capabilities shift often. PMWorld360 tracks updates so GTM leaders can decide with confidence.
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