Salesforce Software Review | Pricing Features & Ratings | PMWorld 360 Magazine
Salesforce Marketing Cloud Review | Enterprise CX Suite & Journeys | PMWorld360
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Enterprise Marketing Automation, Personalization & Customer Journeys

★★★★★ 4.8 Editor’s Score • CX Suite • Journeys • AI Personalization • Analytics

Salesforce Marketing Cloud is an enterprise CX suite for orchestrating data-driven journeys across email, mobile, ads, and web — with CDP, personalization, and analytics to drive revenue at scale.

Customer Journeys CDP & Personalization Cross-Channel Orchestration Analytics & Attribution
🏆 Enterprise Choice • Built for complex, multi-brand, multi-region teams

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Why Teams Choose Salesforce Marketing Cloud

  • Enterprise-grade journeys across channels with robust governance
  • CDP + AI-driven personalization and audience segmentation
  • Deep analytics, attribution, and enterprise integrations
  • Scales globally for complex brands, markets, and teams

Estimate Your Enterprise CX ROI

Compare Marketing & CRO Platforms

Still evaluating? See how Salesforce Marketing Cloud compares with HubSpot, ActiveCampaign, GetResponse, Pipedrive, and Unbounce.

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Key Features & Ratings

  • ✅ Customer journey orchestration across channels
  • ✅ CDP for unified profiles and audience segmentation
  • ✅ AI-assisted personalization and decisioning
  • ✅ Advanced analytics, attribution, and reporting
  • ✅ Enterprise integrations and governance
Ease of Use⭐⭐⭐⭐ (4.4/5)
Automation Depth⭐⭐⭐⭐⭐ (4.9/5)
Integrations⭐⭐⭐⭐⭐ (4.9/5)
Value for Money⭐⭐⭐⭐ (4.5/5)

Salesforce Marketing Cloud Pricing & Options

Pricing depends on product mix (Engagement, Personalization, Data Cloud), contacts, sends, and regions.

  • Engagement: Orchestrate journeys across email, mobile, and ads.
  • Personalization: Real-time targeting and 1:1 content.
  • Data Cloud (CDP): Unify profiles and activate audiences.
  • Analytics & Intelligence: Attribution and performance insights.

Salesforce Marketing Cloud vs Alternatives

PlatformBest ForAction
Salesforce Marketing Cloud Enterprise CX suite with journeys, CDP, and personalization Book Demo
HubSpot Marketing Hub Inbound marketing across content, CRM, and automation Visit Vendor
ActiveCampaign CRM + advanced automation workflows Visit Vendor
GetResponse Funnels + email + automation (SMB) Visit Vendor
Pipedrive Sales CRM with light marketing automation Visit Vendor
Unbounce Landing pages & CRO with AI optimization Visit Vendor

Frequently Asked Questions

What is Salesforce Marketing Cloud used for?

It’s an enterprise CX suite for orchestrating journeys, personalizing experiences, and measuring impact across channels.

Does Salesforce include a CDP?

Yes. Data Cloud (CDP) unifies profiles and powers audience activation and personalization.

Is Marketing Cloud suitable for global brands?

Yes. It supports multi-brand, multi-region governance, and enterprise integrations.

How do I get pricing?

Pricing varies by product mix and scale. Request a customized demo and quote.

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