For B2B software vendors and the agencies behind them
Your software solves a problem. Buyers need to know when it's right for them. We work with B2B software companies and agencies on clearly labeled sponsored mentions, useful buyer guides, research and other ways to take part in the conversations buyers are already having.
Explore six published-work examples below, including clearly disclosed sponsored articles and mentions. Each example shows the format of the work—not a promise of traffic, rankings or leads.
Represent several software vendors? Explore agency and multi-client partnerships →
Published Editorial & Sponsored Formats
Here are a few examples of our published work. Three include disclosed sponsorships; the others show our software and industry coverage. You can open any card to read the original article.
These are published-work examples, not client endorsements or claims about campaign results. Editorial examples without a verified sponsorship relationship are identified separately.
What a Relevant Vendor Partnership Involves
We start by getting to know your software, the people it helps, and any article or buyer question you'd like to explore.
We'll talk through the options, what's involved, and how sponsorship would be disclosed, so you have a clear picture before deciding.
You'll know what to expect before work begins, what you can review afterward, and whether reporting is included in the agreed scope.
PMWorld360 Partnership Services
Whether you have a specific page in mind or want to connect with buyers across a software category, these eight services offer a useful starting point.
Existing-page visibility
Have a PMWorld360 guide in mind? We'd be happy to hear how your software could help its readers and discuss whether a clearly labeled sponsored mention could add value.
Explore Sponsored Editorial Mentions →New buyer-focused resource
Have a buyer question that needs a better answer? Let's talk about a new, independently researched article that helps readers make an informed choice.
Explore Buyer & AEO Visibility Editorial →Multi-asset buyer visibility
Some buyers read several guides before deciding. We can look at a series of suitable editorial opportunities instead of just one mention.
Explore Buyer Visibility Programs →Category-level presence
Want to be more visible in a particular software category? We can talk about a category sponsorship with clear deliverables and independent editorial standards.
Explore Category Visibility Sponsorships →Original evidence & insights
Is there a software trend or buyer question worth digging into? We can explore original research while keeping the findings independent.
Explore Sponsored Research & Buyer Insights →Executive authority
Does your founder or leadership team have insights buyers could use? Let's discuss interviews, Q&As or expert commentary edited by PMWorld360.
Explore Executive & Founder Thought Leadership →Extend qualifying visibility
Already have an article or research on PMWorld360? Ask about newsletter and social opportunities to help more readers find it.
Explore Newsletter & Social Amplification →Agency & multi-client
Working with one software client or several? We'll discuss the opportunities for each, with clear roles and independent editorial decisions.
Explore Agency & Multi-Client Partnerships →Not sure which service fits? Tell us about your software and the result you're hoping for. We'll help you find a sensible starting point.
Our Editorial Coverage
We cover nine areas of business software, from project management and payroll to CRM and automation. If your product serves buyers in one of these areas, we'd be happy to learn more about it.
Don't see your category? We'd still be happy to learn about your software and the buyers it serves. Discuss your software category →
High-Intent Buyer Environments
People come to our guides with different questions. Here's where your software might help them compare options and make a better decision.
Buyers want to know which tools are worth a closer look. They need to see who each product is for and where it might not fit.
Explore roundup opportunities →Buyers are choosing between products. Helpful comparisons show the real differences—not just a long list of features.
Explore comparison opportunities →Buyers are thinking about switching. They want to know what the alternatives offer and what moving to a new tool would involve.
Explore alternatives opportunities →Buyers want to know whether a product will work for their team. Honest reviews explain what it does well and where it falls short.
Ask about review-related visibility →Buyers are asking what software will cost and what setup involves. Clear guides make those tradeoffs easier to understand.
Explore buyer-guide opportunities →Sometimes an important buyer question needs a fresh article, not a mention added to an existing guide.
Explore editorial service →We consider how each opportunity could help readers. Sponsored content is clearly labeled and remains separate from our independent ratings, rankings and recommendations.
Sponsored Editorial Mentions
Have a PMWorld360 article in mind? Feel free to share the link and tell us a little about who your software helps. We can explore whether a sponsored mention would be useful to its readers.
Our editorial independence: Sponsorship doesn't change how we review, rate or recommend software.
One Buyer, Multiple Discovery Paths
Whether buyers use Google or an AI tool, they're trying to answer the same question: Which software is right for us? We publish guides that help them weigh their options.
Example buyer question: “Which project management tools fit a growing agency?”
Our guides help readers understand who each tool is for, what it offers, and where a sponsored mention may provide useful context.
Example buyer question: “What should a 50-person agency compare before choosing a PM platform?”
Clear information about what software can—and can't—do helps buyers check the options they're considering.
Our focus is helpful, independent buyer content—not guaranteed Google rankings or AI recommendations. We'll explain the deliverables and any reporting available for the work we agree on.
Frequently Asked Questions
Absolutely. You're welcome to share the article link and a little about how your software helps its audience. We can then talk through whether a disclosed mention would add value.
A sponsored mention adds useful information to an existing article. A new article starts with a buyer question and is researched and edited from the ground up.
Before moving forward, we'll outline the deliverables, responsibilities, sponsorship disclosure and review steps, along with any reporting included.
No. Sponsorship never changes our ratings, rankings or recommendations. We label sponsored content clearly and make our own editorial decisions.
Yes. We'd be glad to hear about the software companies you represent and what each hopes to achieve. We can explore the services that may suit them.
The form asks for some basic company details and a brief description of your goals. There's no need for a detailed campaign brief. If you're unsure which service to select, choose Other.
Partnership Inquiry
Tell us a little about your software and what you'd like to do. You can share a specific article, ask about sponsorship, or just describe the buyers you want to reach. No detailed brief needed—choose Other if you're not sure where to start.
We'll use your note to understand what you're hoping to achieve and explore possible next steps. Our editorial decisions remain independent, and specific search, AI or sales outcomes aren't guaranteed.
