Best Customer Relationship Management (CRM) Software 2025

Best CRM Software in 2025 | PMWorld360

Best CRM Software in 2025

Sales and marketing leaders need a CRM that centralizes contacts, automates follow-ups, streamlines pipelines, and provides clean reporting. Below we compare HubSpot, ActiveCampaign, Pipedrive, Close CRM, GetResponse, and Salesforce — including quick picks, 3×2 at-a-glance cards, and a side-by-side comparison modal you can export to CSV.

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Editorial & Affiliate Disclosure: PMWorld360 is reader-supported. Some vendors may compensate us through affiliate partnerships—at no cost to you. Our reviews remain independent and based on functionality, pricing, usability, support, and value.

Our Top Pick for Most Teams

Recommended for Most Teams

HubSpot CRM combines contact management, deal pipelines, marketing automation, and reporting with an extensive integrations marketplace — ideal for scaling go-to-market teams.

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Best CRM by Use Case

All-in-One Growth Suite

CRM + marketing automation + service hub + ops tools.

HubSpot →

Sales Automations & Journeys

Email sequencing, lead scoring, and multi-step automations.

ActiveCampaign →

Pipeline-First Simplicity

Kanban deals, activities, and intuitive forecasting.

Pipedrive →

Inside Sales & Calling

Built-in calling, power dialer, and follow-up workflows.

Close CRM →

Marketing-Led CRM

Email marketing + funnels with lightweight CRM.

GetResponse →

Enterprise Scale

Advanced customization, security, and global deployments.

Salesforce →

At-a-Glance Comparison

HubSpot

All-in-one CRM with marketing, sales, and service automation.

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ActiveCampaign

Powerful marketing automation with built-in CRM features.

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Pipedrive

Visual pipelines and straightforward sales workflows.

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Close CRM

Inside-sales CRM with native calling and follow-ups.

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GetResponse

Email & funnels with lightweight powerful CRM capabilities.

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Salesforce

Highly customizable CRM for large and complex orgs.

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Ready to move forward with the best-fit CRM for your GTM team?

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FAQs

Which CRM is best for startups and small teams?

Pipedrive offers simple pipelines and fast onboarding; HubSpot provides a generous free tier to scale.

Which CRM has the strongest marketing automation?

HubSpot and ActiveCampaign lead with robust journey builders and integrated email tools.

What if we need calling and inside-sales features?

Close CRM includes native calling, sequences, and power dialer features.

Which CRM is best for complex enterprise requirements?

Salesforce supports advanced customization, security, and global deployments.

Stay Ahead of CRM Changes

CRM platforms evolve quickly — features, pricing, and automation capabilities shift often. PMWorld360 tracks updates so GTM leaders can decide with confidence.

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Top Pick for Most Teams: HubSpot Visit Site →

Best CRM Software in 2025

Our Top Pick for Most Teams