ActiveCampaign Review | AI-Powered CRM + Marketing Automation | PMWorld360
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AI-Powered CRM & Marketing Automation

★★★★★ 4.8 Editor’s Score • Email, CRM, journeys, and AI-powered automations

Automate customer journeys, emails, and sales follow-ups with AI-driven workflows. ActiveCampaign unifies marketing and CRM to help teams convert faster and retain more customers.

AI Automation CRM & Deals Segmentation Lead Scoring
🏆 Editor’s Choice • 900+ Integrations • Built for SMB & Mid-Market Growth
Editorial & Affiliate Disclosure: PMWorld360 is reader-supported. Some vendors may compensate us through affiliate partnerships—at no cost to you. Our reviews remain independent and based on functionality, pricing, usability, support, and value.

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PMWorld360 is reader-supported. Some vendors may compensate us through affiliate partnerships—at no cost to you. Our reviews are independent and based on functionality, pricing, usability, support, and value.

Why Teams Choose Start Free Trial →

  • Unified marketing + CRM automation for faster follow-ups
  • AI send-time, predictive content, and lead scoring
  • Segmentation and dynamic content for personalization
  • 900+ integrations: Shopify, WordPress, Zapier, Meta Ads, more

Estimate Your Automation ROI

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Find Your Best Fit

PMWorld360 is reader-supported. Some vendors may compensate us through affiliate partnerships—at no cost to you. Our reviews are independent and based on functionality, pricing, usability, support, and value.

Key Features & Ratings

  • ✅ AI automation (send-time, predictive content) & lead scoring
  • ✅ CRM pipelines, tasks, and automated follow-ups
  • ✅ Email, SMS, forms, and landing pages
  • ✅ Advanced segmentation & dynamic personalization
  • ✅ Reporting and performance dashboards
Ease of Use⭐⭐⭐⭐ (4.6/5)
Automation Depth⭐⭐⭐⭐⭐ (4.8/5)
CRM Capabilities⭐⭐⭐⭐ (4.6/5)
Value for Money⭐⭐⭐⭐½ (4.7/5)

ActiveCampaign Pricing & Plans

Plans vary by features (CRM, journeys, AI) and contact tiers. Start free, upgrade as you scale.

  • Lite: Email + basic automation
  • Plus: CRM, lead scoring, landing pages
  • Professional: Predictive AI & advanced automations
  • Enterprise: Custom reporting, SSO, security

ActiveCampaign vs Alternatives

PlatformBest ForAction
ActiveCampaign CRM + automation for conversion-driven teams Start Free Trial →
HubSpot All-in-one inbound CRM & marketing Start Free Trial →
GetResponse Funnels + email automation for SMBs Start Free Trial →
Pipedrive Pipeline-focused CRM with light automation Start Free Trial →
Salesforce Marketing Cloud Enterprise CX suite & advanced analytics Find Your Best Fit
Unbounce Landing pages + CRO + AI copy Start Free Trial →

Frequently Asked Questions

Is ActiveCampaign suitable for small businesses?

Yes — Lite and Plus plans deliver powerful automation and built-in CRM at SMB-friendly pricing.

Does ActiveCampaign include a CRM?

Yes — pipelines, tasks, and automations are built in so marketing and sales stay aligned.

What integrations are supported?

Over 900 apps including Shopify, WordPress, Zapier, Meta Ads, WooCommerce, Stripe, and more.

Is there a free trial?

Yes — start free with no credit card and upgrade when ready.

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