ActiveCampaign Review
ActiveCampaign is a leading marketing automation and CRM platform that helps businesses create personalized customer experiences, automate campaigns, and improve sales outcomes through deep segmentation and smart workflows.
Visit ActiveCampaign →Top Marketing Automation Software Picks
Powerful automation workflows and advanced segmentation & built-in CRM.
Visit ActiveCampaign →All-in-one marketing, CRM, and content platform for inbound growth.
Visit HubSpot →All-in-one platform for automation, funnels, and campaign analytics.
Visit GetResponse →Pipeline-driven CRM and sales automation designed for growth.
Visit Pipedrive →Affordable automation and email marketing for growing teams.
Visit Brevo →Advanced marketing automation/ customer journey analytic.
Visit Salesforce →Overview
ActiveCampaign combines marketing automation, CRM, and email marketing in one unified platform. It enables businesses to build automated customer journeys, personalize outreach, and connect sales and marketing efforts to drive conversions and retention.
With powerful automations, predictive tools, and 900+ integrations, ActiveCampaign helps growing teams manage leads, score contacts, and analyze campaign performance — all from a single, intuitive dashboard.
ActiveCampaign at a Glance
- 🏷️ Category: Marketing Automation & CRM
- 👥 Best for: Small to mid-sized businesses and sales teams seeking automation-driven growth
- 🔌 Integrations: 900+ apps including Shopify, WordPress, Zapier, and Facebook Ads
- ⚙️ Highlights: Automation builder, CRM sync, AI send times, segmentation, and deal tracking
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Compare Marketing Automation Software
See how Brevo compares to HubSpot, GetResponse, and more on Software Advice (Gartner).
Visit Software Advice →Key Features & Ratings
- ✅ Email & SMS automation with advanced workflow builder
- ✅ Integrated CRM for sales pipeline and contact management
- ✅ AI predictive sending & lead scoring
- ✅ Custom reports & performance dashboards
- ✅ Segmentation and dynamic content personalization
| Ease of Use | ⭐⭐⭐⭐⭐ (4.8/5) |
| Automation Capabilities | ⭐⭐⭐⭐⭐ (4.9/5) |
| CRM Integration | ⭐⭐⭐⭐ (4.6/5) |
| Value for Money | ⭐⭐⭐⭐½ (4.7/5) |
ActiveCampaign Pricing & Plans
ActiveCampaign offers four core plans — Lite, Plus, Professional, and Enterprise — priced by contacts and features. Each includes marketing automation and CRM tools that scale with your business needs.
- Lite: Email marketing and basic automation starting around $29/mo.
- Plus: CRM integration, landing pages, lead scoring.
- Professional: Predictive sending & AI automations.
- Enterprise: Custom reporting & advanced security.
Frequently Asked Questions
Is ActiveCampaign suitable for small businesses?
Yes — the Lite and Plus plans are ideal for SMBs looking for affordable marketing and CRM automation.
Does ActiveCampaign include CRM features?
Yes — it has a built-in CRM with pipeline management and sales automation tools.
Can I integrate ActiveCampaign with other apps?
Absolutely — it connects with 900+ apps including Shopify, WordPress, and Zapier.
What support options are available?
Chat and email support are included; phone support comes with Plus plans and up.
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