3 Ways an Agile development approach delivers value

by Leigh Espy

Agile development has become a popular method of project delivery, with much being written about it today.

Project Managers are becoming Scrum Masters, and teams talk about having daily scrum meetings and writing user stories.

If you haven’t switched to an Agile approach yet, you may be wondering ‘what is the appeal? After all, you want to be able to tell your customer when you’ll deliver software and not simply work in an unstructured way.

But using an Agile approach doesn’t mean tossing commitments out the window, working haphazardly, and leaving customers unhappy.

Agile is an approach that has value and quality at its core. It can be a valuable way to approach delivering solutions to your customer.

3 Ways an Agile development approach delivers value

There are various reasons why Agile is an attractive way to implement solutions today. Here are three top ways Agile can be a valuable approach for your development team:

1. You will be able to deliver value earlier. When you use an agile approach, instead of developing the entire solution and then delivering to your customer, you identify how you can fastest get value to your customer. By focusing on getting value to the user quickly, you are able to put something in their hands from which they can begin benefitting. You do not have to wait until the very end of the project, when everything is fully complete, to deliver to the customer. Instead, you focus on delivering something they can use and build further from there. You deliver incremental value, and the customer begins getting the benefit earlier.

 2. You can benefit from early feedback. As you are delivering to your customer earlier, they can provide feedback on what has been delivered. Your customers become partners in development. They help guide the progress and ensure that the end product is what is needed. The team can be certain that they are developing a quality product that truly meets the user’s needs.  

Many project teams using a traditional waterfall approach experience the frustration that comes from customers requesting changes once the final product is delivered. Many times, when you get to the end of a project, you find out that the product you have delivered does not meet the customer’s expectations. Once they see the end product, they realize they want it to work or look a different way. They have changed their minds, or something in their business warrants a change to your product. You have to spend time reworking the solution. The sign-off is delayed further, and your timeline is destroyed.

What if, instead, you worked with your customer as a partner throughout the Agile development approach, and they gave you input along the way? What if, as you progressed, your customer shared what needed to be added or modified to provide the most value? You would be more certain that the product both fits their needs and makes them happy because they have been a partner in guiding the development.

3. You can allow for – and expect – change. Many times, your traditional waterfall project timeline can be destroyed due to surprises. As you are developing your product, you may discover that a component does not integrate as well as anticipated, or your customer’s needs have changed based on a new industry requirement.

What if you were able to accommodate this design change mid-development with no anxiety?

And you were able to do this without heavy governance overhead that required multiple change request sign-offs and governance panel reviews?

Allowing for change during execution enables the team to be fully transparent with the customer without fear of failure that they have let the customer down. They can work together to adjust as needed and still focus on quality and value.  

Working in an Agile approach does not mean throwing out agreements, metrics, or compliance rules. It allows the team to incorporate behaviors that promote transparency, partnership, and quality and deliver value faster to your customer.


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