How having a disaster plan can help protect your bottom line

by Dr. Glen Jones

Interested in learning about developing a disaster recovery plan? With all the hurricanes today, one cannot help but think about how they would react if they were directly impacted by the flooding, tornadoes, or wind damage. Also, what about fires, accidents, theft, or assault. Whether the disaster is natural or man-made, it can be devastating, if not only inconvenient. So, what does the leadership of an organization have to do with these disasters, and can they improve their disaster plan? The answer is two-fold. First, organizations can be directly impacted if an event occurs at the office. Second, employees that are impacted by personal disasters cannot be expected to perform at peak performance. Having a well-developed disaster recovery plan is essential.

Companies impacted in the latest rounds of hurricanes, for example, may have to shut down the office for a period of time due to access issues, flooding, or wind damage. This impact could be for a day or could last for months. After the waters recede and the damage is known, repairs may impact the organization’s ability to provide its products or services. This can be financially devastating to a company. During disasters, data, inventory, or critical equipment can be lost or damaged, all impacting the bottom line.

When employees are impacted, they need to focus on their families and their basic needs. Many employees will have similar issues of lost or damaged homes, cars, data, and unfortunately the possibility of an injured family member. During and after the disaster, their focus will be on recovery, dealing with their losses. Disaster recovery comes with a lot of emotional distress.

So, why do I bring this up here, when many of us live and work away from the East Coast or the Gulf Coast? We don’t experience hurricanes; however, both natural and man-made disasters can happen to anyone, anywhere. We are currently seeing an increase in natural disasters around the world. We have been told to prepare our homes and our families.

It is important as leaders in organizations to prepare and protect the organization from the impact of these disasters. One way organizations currently plan for disasters is with insurance. Another can be safety and security procedures. These are a good start. However, it is not enough. We should be planning all aspects of emergency planning, physical safety and security, data safety and security, communications, clean-up and recovery, revisions to assigned duties during emergencies, and succession planning. These are not all of the plans that can be developed, but you get the idea.

One part of planning involves knowing what sort of disasters could happen in your area. Many of these are easily identified by the area your business is located. Others may require research to know what hazardous facilities are nearby or the cargo shipped on roadways, waterways, or railways in your area. Select the critical man-made disasters that are most likely in your area. Also, research the areas leadership and employees frequently travel.

Planning also requires you to know what common resources or plans there are for your area. First responders are already trained and prepared for disaster situations. However, they may not be trained for your organization’s specific hazards, so find out. Other organizations in your area may have similar concerns that you can plan for in a partnership. It may be necessary for some specific concerns to be planned for with specialized emergency response contractors from outside your area.

For example, in petrochemical complexes, the hazard of oil or chemical fires creates the need for special response techniques. In these complexes, companies often develop a cooperative first responders team that is specifically equipped and trained to respond to oil and chemical fires, and other hazards specific to the industry. Common plans are developed, and the costs of the team are shared.

Additionally, planning requires you to understand the various impacts that could occur when the disaster strikes. Knowing the bottom line, the financial impact is important, but you need to know what impact affects the bottom line, personnel, facilities, inventory, and data. Understanding the detailed impacts allows for the prioritization of plans. Those impacts that affect the bottom line need to be planned for to minimize losses and shorten the recovery time.

Planning for disasters helps an organization react to the disaster quicker with more efficiency. Plans should be reviewed with all in leadership positions throughout the organization regularly. Periodically, these plans should be reviewed and updated to address changes in potential disasters, changes in impacts, and changes in possible responses. Changes should be communicated to the organization to ensure leadership is prepared to respond appropriately.

Disaster planning is a part of a larger concept for businesses to embrace, situational awareness. Situational awareness is an ever-evolving approach to knowing what you are doing, knowing the environment you are in, knowing what could go wrong, and planning to react appropriately. It can be easily seen how disaster planning fits into this concept. Therefore, this article is an introduction to the situational awareness concept.


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