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Communication Plan Template (Stakeholder Messaging & Engagement Strategy)
Use this professional Communication Plan to define who needs what information, when, how often, in what format, and from whom. Ensure alignment, reduce confusion, improve decision-making, and maintain strong stakeholder engagement from kickoff to project closeout.
A Communication Plan outlines how project information will be shared with stakeholders. It ensures the right people receive the right information at the right time in the most effective format to support collaboration, reduce misunderstandings, and build alignment.
Clarifies expectations and decision authority
Strengthens stakeholder engagement and trust
Prevents miscommunication and rework
Supports consistent governance and transparency
When to Use a Communication Plan
Phase
Purpose
Initiation
Align stakeholders and establish communication expectations
Planning
Define cadence, format, channels, and messaging responsibilities
Execution
Maintain alignment and ensure timely updates
Closing
Confirm final documentation and stakeholder transition
How to Use the Communication Plan (Step-by-Step)
Identify all stakeholders and categorize by influence and interest.
Determine what information each group needs and why.
Select the most effective communication channels and formats.
Define clear communication responsibilities and ownership.
Set cadence and escalation expectations.
Review and adjust communication effectiveness regularly.
Common Mistakes to Avoid
One-size-fits-all messaging — Different stakeholders need different levels of detail.
Not confirming communication preferences — PMs often assume incorrectly.
No defined cadence — Leads to stakeholder confusion or unnecessary escalations.
Failure to update the plan — Communication needs shift as the project evolves.