Lack of executive engagement

We often read about the critical success factors for project success. There are even a number of articles written about the critical failure factors for projects. I am intrigued by one issue that is the top critical failure factor identified in over 12 studies on the issue. According to an investigation conducted by (Ibrahim et al., 2013), the most commonly identified critical failure factor is lack of executive engagement and support. This is a topic that has been of great interest to me, as it supports my own experiences.

There are several ways in which senior executives should be engaging in projects within their organizations. One way they may engage is directly, as a project sponsor. The project sponsor serves as a mentor to the project manager, ensuring organizational goals remain the primary focus. As a mentor, the project sponsor coaches the project manager to focus on the business’s need for the project and how it fits into the entire organization. The project sponsor also serves as support to the project manager, providing their authority when necessary to resolve conflicts that are outside the project manager’s control. Often, the project manager needs support from partners or regulatory bodies where the senior executive authority is necessary. The project sponsor also provides governance over the project. In this function, the project sponsor gets involved in large scope changes, review of recovery plans, and ensuring the final closeout with customers.

Another way a senior executive can engage in projects is to be a project owner. In this case, the executive represents the internal customer. For example, the executive over operations will keep an eye on the projects concerning the development of new products or new facilities. Unlike the functional managers reporting to the executive, this role is high level to provide similar support as the sponsor within their realm, resolving internal conflicts and overseeing the scope. In this role, the senior executive’s responsibility is to ensure the project is being developed to fit into the ongoing operations, or to champion the change that the project will cause. As the executive may be providing resources to the project, governance is also their responsibility.

The final way a senior executive can engage in a project is to become a champion. For this role, the executive does not need direct contact with the project manager as with the sponsor, nor do they need to be a direct customer of the project. As a project champion, the executive should understand the benefits to the organization and provide support. In some cases, the champion is in a position to provide resources, but this is not necessary. Another function of the project champion is governance. A project champion will follow the project to ensure the expected benefits are fulfilled.

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