In this podcast, Cornelius Fichtner interviews Cindy Anderson the VP, Brand Management at Project, about the elements of PMI's new brand and the fact that there is a lot more to it than "just" a new logo.Management Institute (PMI)®.
While the new logo is what most people see, the new brand and its slogan/positioning "Powering the Project Economy" are so much more than just a few new visual assets.
In the interview, they also discuss how the new brand was developed and how it affects the many stakeholders around the world. To listen to the podcast click the green button below.
Source: PM Podcast
Cornelius Fichtner, PMP, CSM, is the President at OSP International LLC, a PMI Registered Education Provider (R.E.P.). He is the founder and owner of The Project Management PrepCast, a regular show in the format of a traditional radio show, which teaches project managers the foundations for passing the PMP Exam. Cornelius and his team have coached over 27,000 project managers on their way to becoming PMP certified. Cornelius writes about project management training and certification.